Pricing for Profitability: Why Cost Matters

Three things can happen in pricing, and two of them are bad.  Overpriced products are a missed opportunity, whereas underpriced products give away your products at a loss.  When sales and accounting personnel fail to work together, the company risks becoming its industry’s “dumb” competitor.  Accountants involved in pricing can help the company understand the difference between “dog” and “gravy” opportunities with knowledge that directly translates into an improved profitability.  You will leave this session understanding why the company with the best cost information wins!


  • Develop a plan for your company's success
  • Know why the company with the best cost information wins
  • Turn management accounting into a competitive advantage for your company
  • Learn to explain financial concepts in layman's terms


  • Beyond Traditional Budgeting
  • Using Performance Metrics for Planning and Control Pricing for Profitability
  • Why Cost Matters Contemporary Cost Concepts
  • Understanding Activity-Based Costing Communicating Financial Information to Non-Accountants

Who Will Benefit

This seminar is for people who are, or aspire to be, chief financial officers. We will focus discussions on medium-sized organizations.


Category Amount
Accounting 2.00